Growing up in a family where the kitchen was the heart of the home, Keerthika was immersed in the art of Indian cooking from a young age. Her fondest memories revolve around the aromatic spices, fresh produce, and the joy of sharing meals with loved ones. Upon moving abroad, she realized the challenges many faced in accessing authentic Indian ingredients. This gap inspired her to create VillageMasala.com, an online platform dedicated to delivering high-quality Indian groceries to households worldwide.